The aim of the Berry Show Showgirl Competition is to find a person most suited to represent young rural women of NSW during her term as "Showgirl". The competition encourages the participation and subsequent awareness of rural women's issues and contributions in both local communities and rural NSW.

The Berry Showgirl then continues on to Sydney to compete in the 'Sydney Royal Showgirl Competition’.

All entrants are judged on personality, confidence, ambition and life goals, general knowledge, rural knowledge, presentation and speech. Finalists are also asked to demonstrate purpose and ambition as well as knowledge of their local community and current affairs. Apart from their ambassadorial qualities, entrants are also judged on their involvement in and experience of rural affairs.